Ehime prefecture
Ehime prefecture
Discover the best experiences, activities, and attractions in Ehime prefecture. From guided tours to iconic landmarks, find everything that makes your trip unforgettable.
Small-Group Walking Tour of Matsuyama and Minakuchi Brewery
Start walking from Dogo Onsen Station and visit some famous spots for good fortune. While leisurely walking, think of a memorable word you like that will be made into an original Sake label later. How about a word related to Matsuyama such as Dogo, Shikoku, or Henro (pilgrimage) ? Or, it might be interesting to write your name in Chinese characters with the assistance of an English-speaking local guide. The word will be used to make an original Sake label at the Minakuchi Shuzo brewery, the only Sake brewery in Dogo. You can also enjoy tasting various Sake samples available for purchase in the store.
Matsuyama Half-Day Private Trip with Government-Licensed Guide
This value-packed trip with a government-licensed and experienced multilingual tour guide is a fantastic and efficient way to explore Matsuyama! Matsuyama, with the tranquil and beautiful Seto Inland Sea to the west and the mountains to the east, boasts a pleasant climate--mild thoughout the year with little rainfall. With its abundance of cultural offerings, Matsuyama features both the convenience of a city and the slow pace of the countryside. Let us know what you would like to experience and we will customize a four-hour tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. Note*2: The National Government Licensed Guide Interpreter certification is issued by the Japanese government requires a good knowledge and understanding of Japanese culture and history.
Miyakubochu Walking Foodie Adventure
In Ehime, the “Citrus Kingdom,” you can enjoy harvesting mandarins together with local farmers. The Seto Inland Sea’s mild climate is perfect for growing citrus, and the islands surrounded by calm waters help produce mandarins with exceptional flavor. Unlike the ones you see in store displays, mandarins grown on the trees are packed with natural sweetness and a balanced, refreshing acidity, offering a variety of tastes and aromas. You can take them home to use in sweets or cooking, or simply enjoy a mandarin in a warm room during winter—it’s absolutely delightful! Note: Children’s fees do not include a souvenir. This activity is a mandarin picking experience. Available season: Mandarins: October to December (The exact timing may vary slightly depending on the weather, so please confirm when making your reservation.)
Audio Guided Tour in Matsuyama Castle
Experience History Through Sound: Explore the Matsuyama Castle Matsuyama Castle has long been a beloved symbol of the city for the local community. Our audio guide reveals fascinating details you might have missed, designed to spark your curiosity. You'll feel transported to the past as Ninja guides you through the experience. Why Choose Our Guide? ✅ Engaging Insights – Discover the Castle's rich history in a simple, captivating way. ✅ Ultimate Convenience – Use your smartphone to explore at your own pace. ✅ Deeper Connection – Gain local knowledge for a truly memorable visit. Same-day reservations: Email sent within 30 min. Future reservations: The URL and password will be sent via email the day before. The closing day ・The third Wednesday in December The opening hour vary depending on the season. Please check the official website for updates. Please note: An entrance fee of 520 JPY which is not included in the price of the audio guide is required.
[Town walk] Stroll around Matsuyama Castle and enjoy local shopping
A 'must see' for first time visitors to Matsuyama! As one of Japan's 12 original castles dating back to before the Edo period, Matsuyama Castle is the symbol of Matsuyama City. Take a rest at Jozanso, a café on the top of the hill. You can choose a refreshment between the two specialties, Iyokan orange soft-serve ice cream and homemade Amazake (sweet fermented rice drink). Stroll along Ropeway and Okaido shopping arcade to discover some local delights. ※Reservations are accepted from 2 people. ※The tour will go on, rain or shine. (Bring rain gear as needed.) The chairlift stops running on rainy days. In case of a thundery day, both of the chairlift and ropeway will be out of service. The tour will be cancelled if the management determines it difficult to ensure the safety of participants due to heavy weather such as typhoon or conditions unsuitable for walking. Please be careful not to get heat stroke during the tour in the extremely hot season from June to September.
Ehime: Dogo Onsen Culture Walk—Bathhouse, Shrine & Food
Explore the rich hot-spring culture of Dōgo Onsen on this guided walking tour that unveils the town's historical significance and vibrant community traditions. Discover how this celebrated spa town evolved into a beloved destination through storytelling and local pride, starting from the iconic Botchan Karakuri Clock. The tour includes a visit to the serene Isaniwa Shrine, where you'll learn about purification rituals, before observing the architectural beauty of the Dōgo Onsen Honkan, a National Important Cultural Property. Conclude your journey with a stroll through the shopping street, sampling local snacks and comfort foods that embody the essence of this unique onsen community. - Guided walking tour through Japan's famed hot-spring town - Visit Isaniwa Shrine and learn about purification rituals - Explore the iconic Dōgo Onsen Honkan, a cultural landmark - Sample local treats while strolling through Dōgo's vibrant shopping area
Named Valley Canyoning
Japan's leading canyoning spot in the southwest of Shikoku This is a course where you can fully enjoy Ehime Prefecture's Ashizuri Uwakai National Park. The stage is set in a valley through the Meguro River, one of the Shimanto River tributaries. After finishing the half-day course, proceed further to the back, One of Japan's 100 largest waterfalls and 40 meters of slider points “Yukiwa no Taki” is the goal point. Next to Yukino Falls there is a natural Ochiai Pass that can be called a pipe slider created by nature, and you can enjoy all the big slider points in the valley. There is a steep staircase on the way, but you can also take a lunch break, The guide will select the spot of activity according to your physical strength, There is a detour for each point, so even beginners can participate with peace of mind.
Towel Museum
Discover the charm and beauty of this amazing attraction — a must-visit for every traveler looking to immerse themselves in culture, adventure, and unforgettable memories.




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